“Hey Bro.”
For Damien Petersen, the creator of 0800 HEY BRO, it was about recognising the failure of our system to provide preventative support for vulnerable tāne. Generally, the first time people come into contact with the support they need is after a crisis – the ambulance at the bottom of the cliff, rather than the fence at the top. “I was sitting in a room full of men who were mandated to be there, but with no preventative support, and I saw a need. This wasn’t a want, it was a need for our people,” says Damien, who is the Family Harm Reduction leader at He Waka Tapu.
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