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Posts Tagged ‘John Reid’

Takiwā Tourism

Indigenous tourism has been a particularly fast-growing trend in recent years, with more travellers seeking a meaningful interaction with the traditional culture of the countries they visit. Here in Aotearoa – already a popular tourist destination – more than half of international visitors are likely to take part in experiences where they learn about Maōri culture. This presents an opportunity for flax roots tourism that gives travellers a genuine understanding of the history and values of Māori culture.

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Ahikā Kai – Food from the home fires

Wild, Māori food – it’s what Ngāi Tahu tīpuna ate and traded. Now iwi pilot programme Ahikā Kai is set to revolutionise the way small whānau and iwi-based food businesses operate and market their products.

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