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It has been a challenging few years for the tourism industry, but now that borders are re-opening and there are less restrictions in place, businesses are excited and ready to welcome manuhiri back to our beautiful motu.
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Indigenous tourism has been a particularly fast-growing trend in recent years, with more travellers seeking a meaningful interaction with the traditional culture of the countries they visit. Here in Aotearoa – already a popular tourist destination – more than half of international visitors are likely to take part in experiences where they learn about Maōri culture. This presents an opportunity for flax roots tourism that gives travellers a genuine understanding of the history and values of Māori culture.
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