Lower price point a winner for Hukafalls Jet

Dec 3, 2020

Hukafalls Jet is on track for a stellar financial year.

Smart management and innovative thinking have meant the company has had its best October ever, in terms of numbers through the door.

This strong month of sales followed a massive month in July as well – the best one in eight years.

This support from domestic travellers has meant the company has already exceeded its forecasted revenue for the financial year.

Business manager Simon Thew puts the success of the company down to clever business, a perfect location, and a bit of luck.

Deciding how to proceed with their business model after the nationwide lockdown involved a few hard calls. One that has paid off was lowering prices for manuhiri.

Thew says the new price, which represents a 30 per cent discount, has opened markets that the company had not previously had access to.

The lower prices came into effect when the company re-opened in June after a temporary pause brought on by COVID-19 restrictions.

Thew says the new pricing will be maintained as long as it is viable to keep it in place.

Ngāi Tahu Holdings Chief Executive Mike Pohio applauded the efforts of the Hukafalls Jet team on such a good result.

“It’s been a tough economic climate to succeed in and to have this strong result from the team is a testament to their hard work and clever thinking,” he says.

As Ngāi Tahu Tourism re-opens the attractions which were paused during lockdown, it is encouraging to see the enthusiasm and fantastic support from domestic travellers, Pohio says.

Hukafalls Jet offers jet boat rides for $99 an adult and for $69 a child. A family pass consisting of two adults and two children is $299.

There are also combos available in conjunction with Taupō Tandem Skydiving, Taupō Bungy or Tongaririo River Rafting.

More information can be found at hukafallsjet.com.